Doing what you think is right is a profitable strategy We don't make and sell Green Cotton products to save mankind or the world. We do it because we want to. Because it is good business. And because, when we do business, we want to be able to look at ourselves in the mirror. But we are also well aware of the vast commercial potential that lies in responding to the growing public concern about the environment. That is, in fact, the basis of our business. We also think it is part of our job to help correct some of the misunderstandings that still exist in relation to environmental issues. In our view, there is nothing shabby about making a living by caring for the environment. But it is shabby to forget the environment in one's attempts to make a living. We won't stop being irresponsible, but we'll improve The consumer of the future is not going to be "green". Far from it. Burgers will go on being a staple food, fast cars will stay in fashion and plastic cups will continue to litter the ground at pop festivals. But the demand for environmentally responsible clothing and other products will keep on growing. From informed and discerning people who will insist that products are what they claim to be. And who see every good reason for having a concern about the environment. So there are responsibilities involved in communicating the environmental message to consumers. The messenger must be credible. And the message must be communicated in a professional way. Design, feelings and value for money must go hand in hand with concern for the environment. The documentation must be flawless. One false step could have devastating consequences. In Green Cotton, you have a partner willing and able to set new standards. Now and in the years to come. You have a point of view. Perhaps it matches ours Green Cotton is the right choice for any company wishing to convert its environmental beliefs into action. Partnership with us sends out a clear signal to the surrounding world that you mean what you say. But how you make use of the Green Cotton concept will depend on what you want to achieve. There is any number of possibilities. From clothing carrying a corporate identity to establishing a shop-in-shop. If your aim is to make a contribution to environmental improvement, we are already speaking the same language. All we have to do is establish a common goal for our business partnership. Green Cotton could well be precisely the concept for your product range. Because it realises your ideas - and responds to your customers' feelings.